http://www.theatlantic.com/magazine...ried-to-sell-a-diamond/4575/?single_page=true 30 years ago this story predicted the diamond cartel would collapse but is still going strong. The old saw about telling a lie long enough and loud enough . . . apparently works equally for diamonds and religion? A diamond jewelry manufacturer near me claims that their product will appraise for twice the selling price. Doesn't this tell us more about the mark-up than the quality of the goods?