Anyone familiar with "I Am Second"?

Over the last year or so, I have heard more and more people speaking generally or in passing about "I Am Second". There is a single web site I can find in a google search that harps on "three major problems" with I Am Second... But it is a Church of Christ page - and of course, the # problem that page's writer has with the organization is that they preach "salvation by faith alone". Shame.... gotta hate it when an organization takes a biblical stand... :jesus:

The other two problems they have with it - the page claims that the I Am Second organization teaches that our relationship is to improve our life now. I haven't been able to find this on their web site, though who can deny that a personal relationship with Christ has an impact on our lives here-and-now (though the most important part is yet to come)?

The third argument against this organization is that they teach "the church you go to doesn't really matter". Again, I haven't seen this spelled out on the I Am Second web site - although they do take steps specifically to NOT tell you where to go to church (it does however promote the need to be involved in/a member of a local church).

So - anybody here know anything about this group - or have some experience with/insight into?

http://www.iamsecond.com