in your being set right! "The Los Angeles Times profiles Bible publisher Zondervan and their efforts to make the Bible "attractive" to the culture. From the story: Zondervan plans to keep stoking demand by making sure God's word looks hip, sounds relevant and is advertised all over, including in Rolling Stone magazine and Modern Bride, on MySpace -- even on a jumbotron in New York City's Times Square. "A lot of people read the Bible because it's obligatory, something to keep God off their backs," says Paul J. Caminiti, a vice president at Zondervan. "We're looking to turn them into Bible lovers... so it becomes part of the warp and woof of their being."" from crosswalk.com email news today.