CBS gets resistance over Tim Tebow Super Bowl spot

Discussion in 'News / Current Events' started by Andy T., Jan 26, 2010.

  1. Andy T.

    Andy T.
    Expand Collapse
    New Member

    Joined:
    Apr 8, 2005
    Messages:
    3,147
    Likes Received:
    0



    David Crary / Associated Press


    New York -- A national coalition of women's groups called on CBS on Monday to scrap its plan to broadcast an ad during the Super Bowl featuring college football star Tim Tebow and his mother, which critics say is likely to convey an anti-abortion message.

    "An ad that uses sports to divide rather than to unite has no place in the biggest national sports event of the year -- an event designed to bring Americans together," said Jehmu Greene, president of the New York-based Women's Media Center.

    The center was coordinating the protest with backing from the National Organization for Women, the Feminist Majority and other groups.

    CBS said it has approved the script for the 30-second ad and has given no indication that the protest would have an impact. A network spokesman, Dana McClintock, said CBS would ensure that any issue-oriented ad was "appropriate for air."

    The ad -- paid for by the conservative Christian group Focus on the Family -- is expected to recount the story of Pam Tebow's pregnancy in 1987 with a theme of "Celebrate Family, Celebrate Life." After getting sick during a mission trip to the Philippines, she ignored a recommendation by doctors to abort her fifth child and gave birth to Tim, who went on to win the 2007 Heisman Trophy while helping his Florida team to two BCS championships.

    The controversy over the ad was raised Sunday when Tebow met with reporters in Mobile, Ala., before beginning preparations for next weekend's Senior Bowl.

    "I know some people won't agree with it, but I think they can at least respect that I stand up for what I believe," Tebow said. "I've always been very convicted of it (his views on abortion) because that's the reason I'm here, because my mom was a very courageous woman. So any way that I could help, I would do it."

    Thirty-second commercials during the Super Bowl are selling for $2.5 million to $2.8 million. Gary Schneeberger, a spokesman for Focus on the Family, said funds for the Tebow ad were donated by a few "very generous friends" and did not come from the group's general fund.

    Schneeberger said he and his colleagues "were a little surprised" at the furor over the ad.

    "There's nothing political and controversial about it," he said. "When the day arrives, and you sit down to watch the game on TV, those who oppose it will be quite surprised at what the ad is all about."

    The protest letter from the Women's Media Center suggested that CBS should have turned down the ad in part because it was conceived by Focus on the Family.

    "By offering one of the most coveted advertising spots of the year to an anti-equality, anti-choice, homophobic organization, CBS is aligning itself with a political stance that will damage its reputation, alienate viewers, and discourage consumers from supporting its shows and advertisers," the letter said.

    However, Schneeberger said CBS officials carefully examined Focus on the Family's track record and found no basis for rejecting the ad.

    "We understand that some people don't think very highly of what we do," Schneeberger said. "We're not trying to sell you a soft drink -- we're not selling anything. We're trying to celebrate families."

    The idea for the ad came from an employee in Focus on the Family's film department, Schneeberger said, and the Tebows "were thrilled" when it was proposed to them. The Tebows, including Tim, have been outspoken in discussing their Christian faith and their missionary work.

    All the national networks, including CBS, have policies that rule out the broadcast of certain types of contentious advocacy ads. In 2004, CBS cited such a policy in rejecting an ad by the liberal-leaning United Church of Christ highlighting the UCC's welcoming stance toward gays and others who might feel shunned by more conservative churches.

    CBS was criticized for rejecting that ad -- and perhaps might have worried about comparable criticism from conservatives if it had rejected an ad featuring such a charismatic and well-known figure as Tebow.

    CBS noted that it had run some advocacy ads in recent months, including spots taking conflicting sides in the debate of a national health care overhaul.

    Terry O'Neill, the president of the National Organization for Women, said she had respect for the private choices made by women such as Pam Tebow but condemned the planned ad as "extraordinarily offensive and demeaning."

    "That's not being respectful of other people's lives," O'Neill said. "It is offensive to hold one way out as being a superior way over everybody else's."

    A national columnist for CBSSports.com, Gregg Doyel, also objected to the CBS decision to show the ad, specifically because it would air on Super Sunday.

    "If you're a sports fan, and I am, that's the holiest day of the year," he wrote. "It's not a day to discuss abortion. For it, against it, I don't care what you are. On Super Sunday, I don't care what I am. Feb. 7 is simply not the day to have that discussion."



     
  2. Andy T.

    Andy T.
    Expand Collapse
    New Member

    Joined:
    Apr 8, 2005
    Messages:
    3,147
    Likes Received:
    0
    That last quote from Greg Doyel is a real gem - it embodies the sinful zeitgeist that grips most of our nation. Who cares about the most important moral issue of our time - I've got a game to watch!
     
    #2 Andy T., Jan 26, 2010
    Last edited by a moderator: Jan 26, 2010
  3. RAdam

    RAdam
    Expand Collapse
    New Member

    Joined:
    Apr 10, 2009
    Messages:
    2,100
    Likes Received:
    0
    "That's not being respectful of other people's lives," O'Neill said. "It is offensive to hold one way out as being a superior way over everybody else's."

    Relativism at its best. Every way is equal, every religion is equal, there are no absolutes, you have your truth and I have mine and they are equal, etc.

    Besides the lunacy of that view, it really is ridiculous to be so angry over this. People are encouraging you to have your baby rather than kill him/her and it is evil? I love how folks call Christians and Christian groups intolerant when in fact they are far more tolerant than the pro-abortion/pro-sodomite/anti-Christian crowd. I tolerate all the filth, propaganda, and the pushing of an ungodly agenda on my TV every day, but they can't tolerate one ad. And it hasn't even aired yet.
     
  4. Johnv

    Johnv
    Expand Collapse
    New Member

    Joined:
    Oct 24, 2001
    Messages:
    21,321
    Likes Received:
    0
    CBS is a private company. They can show whichever ad they want. If they want to show the aforementioned ad, and the ad is paid for, then let 'em show it.
     
  5. pocadots1990

    pocadots1990
    Expand Collapse
    Member

    Joined:
    Jan 12, 2007
    Messages:
    284
    Likes Received:
    0
    Go for it. They allow all these Victoria Secret commercials or Budweiser commercials. So why not?
     
  6. Salty

    Salty
    Expand Collapse
    20,000 Posts Club
    Moderator

    Joined:
    Apr 8, 2003
    Messages:
    22,069
    Likes Received:
    216
    You are right! If Tim was holding a can of Bud Light there would be no opposition from the libs.


    And John I agree with you, as a private company, they should have the final say.

    Salty
     
  7. just-want-peace

    just-want-peace
    Expand Collapse
    Well-Known Member

    Joined:
    Feb 3, 2002
    Messages:
    5,502
    Likes Received:
    40
    My guess is that they will bow to PC and NOT run the ad.

    Hope they prove me wrong!!!!!!
     
  8. ccrobinson

    ccrobinson
    Expand Collapse
    New Member

    Joined:
    Jan 12, 2005
    Messages:
    4,459
    Likes Received:
    0
    The NFL cares about 2 things in regards to the Super Bowl. #1, crowning a champion. #2, receiving a giant pile of money from CBS. The only way the Super Bowl is designed to bring Americans together is when the Americans in question bring money with them.



    I don't remember seeing these people complain about the sexually suggestive and exploitative Godaddy.com ads that ran in last year's Super Bowl. So, exploiting women in Super Bowl ads is good, but showing a woman making the right choice in Super Bowl ads is bad. Got it.
     
  9. preachinjesus

    preachinjesus
    Expand Collapse
    Well-Known Member
    Supporter

    Joined:
    Feb 9, 2004
    Messages:
    7,406
    Likes Received:
    99
    It'll be interesting to see how this plays. Really I'm very intrigued.

    I'm completely surprised that this has actually gotten air time from CBS. What might end up happening is that CBS lets local stations know when the commercial will be appearing and then they can decide to pre-empt it or not.

    I'd be very surprised if it truly gets a national audience...unlike the beer, intimates stores, and GoDaddy.com trash.
     
  10. Paul3144

    Paul3144
    Expand Collapse
    Active Member

    Joined:
    May 29, 2009
    Messages:
    2,378
    Likes Received:
    0
    I think CBS should run the ad. However, I'm a little biased as Tim Tebow and I are members of the same church.
     
  11. windcatcher

    windcatcher
    Expand Collapse
    New Member

    Joined:
    Apr 28, 2007
    Messages:
    2,764
    Likes Received:
    0
    Considering how many Christians either follow sports or are participants in sports.....

    The charges by NOW et al. are far more exaggerated and extreme, I'm sure, and aren't even close in fair characterization of the ads. Hopefully CBS has got more guts and will air the ad and recognize the stupidity, intolerance, and obvious political motivations behind this attack ........ and the emptiness of any threat which airing the ad may present.
     
  12. Aaron

    Aaron
    Expand Collapse
    Member

    Joined:
    Sep 4, 2000
    Messages:
    15,646
    Likes Received:
    223
    This is the mentality that paved the way for the wholesale sellout to Marxism in Washington.
     
  13. Revmitchell

    Revmitchell
    Expand Collapse
    Well-Known Member

    Joined:
    Feb 18, 2006
    Messages:
    38,273
    Likes Received:
    777
    CBS Clarifies New Ad Policy Amid Tebow Row

    CBS said Tuesday that its policy regarding advocacy ads has evolved over the past several years and that it would now consider airing “responsibly produced” ones during its broadcast of this year’s Super Bowl, as it had done with that of Focus on the Family.

    More Here
     
  14. Andy T.

    Andy T.
    Expand Collapse
    New Member

    Joined:
    Apr 8, 2005
    Messages:
    3,147
    Likes Received:
    0
    The fact that this is even an issue shows how apoplectic the abortion lobby becomes when life is celebrated one iota. The ad itself sounds pretty benign - it's not like Tebow is going to call for Congress to amend the Constitution or anything. It's just a personal testimony about what his mom did in choosing life. The opposition's reaction to this shows how twisted their worldview is.
     
  15. just-want-peace

    just-want-peace
    Expand Collapse
    Well-Known Member

    Joined:
    Feb 3, 2002
    Messages:
    5,502
    Likes Received:
    40
    Precisely why our government is in the shape it is now; as well as the rest of society!

    "If it remotely relates to morality, life, God, or Christianity, there's no place for it on public airwaves!":tear::tear::tear::tear:
     
  16. Aaron

    Aaron
    Expand Collapse
    Member

    Joined:
    Sep 4, 2000
    Messages:
    15,646
    Likes Received:
    223
    The onslaught won't stop until it is fiercely opposed.
     
  17. airjacobs

    airjacobs
    Expand Collapse
    New Member

    Joined:
    Jul 26, 2010
    Messages:
    2
    Likes Received:
    0
    The idea for the ad came from an employee in Focus on the Family's film department, Schneeberger said, and the Tebows "were thrilled" when it was proposed to them. The Tebows, including Tim, have been outspoken in discussing their Christian faith and their missionary work.
     

Share This Page

Loading...