Key Culture Rules in China! Human Feelings: People have a difficult time expressing their feeling outwardly. Social Relationships "guanxi": Who you know, or who you are, or who you are related to is more important than your qualifications. Everything in China turns on "guanxi." Obligation and Reciprocation: Things or favors are done, not out of love or respect, but with the expectation that the favor will be returned. Social Hierarchy: The level of respect one is given is in direct proportion to where he or she falls in the hierarchy. I.e., the higher one is in the social structure, the more respect they are given. Insiders and Outsiders are Different: Chinese culture is tilted toward "clans" or groups. If one is not in the group, they are regarded differently, and usually in an inferior manner. Face: Face can be defined as "pride." One never embarrasses another in public. Another manifestation of face is telling someone what they WANT to hear rather than the TRUTH. Thus the truth can be very hard to ascertain because of face. If someone does something that makes another gain prestige in the eyes of the group, that person has been "given face." On the flip side, if someone does something that insults another, that person has "lost face." Indirectness: Related to face. Bad news, or difficult things are never just "blurted out." Rather, they are said in a more gentle, roundabout way. Courtesy: Courtesy is expected from people who are higher in the social order than you. Also, elders are afforded great courtesy. If someone is indebted to you, or is trying to gain "guanxi," they will be extremely courteous as well.