We participate in a regional cowboy church made up of folks from many different church styles: liturgical, traditional, contemporary, western, charismatic, and non churched Christians. I also participate in several online discussions. A question that has come up lately in a couple of the discussions is this: There are many folks telling us how to effectively reach this group or that group. I'm not talking style of worship here, although most of these gurus have a pet style--some favor contemporary, others think it should always be traditional, some favor niche market approach, some don't. Whichever "formula" you follow you really can get more kiesters in the pew and dollars in the plate or members on the roll. Usually that is defined as "effectively reaching" your target demographic. But more and more, I am hearing folks asking if we really are reaching them? Are there fewer divorces? Less substance abuse? Fewer abortions? Less tomcatting around? More honesty? Are these we are reaching experiencing changed lives, or just layering "Christianity" on top of everything else going on their lives? If we really are "effectively reaching" our target groups, wouldn't there be changed lives? What is your reaction? Is your church seeing lives changes or just members added to the roll? As a current country song has it, are they washed in the blood or just in the water? If you see the changed lives, what are you doing differently than what the gurus are telling us? So how do you define "effectively reaching"?