I thought about posting this in another thread about versions used in churches, but didn't want to derail it. Why has the ESV become so popular? I know Crossway has done a marvelous job of marketing it and a lot of the "big name" people have jumped onto the bandwagon, but that doesn't really answer the question of why the bandwagon exists in the first place. Why did it initially become popular? I have one and I use it occasionally, but IMO it really isn't an improvement over the NASB. It seems almost as wooden in many places, OT especially, and less clear than the more dynamic translations. If you love your ESV, why do you like it so much? BTW, I'm not hating on the ESV. It seems to be a fine translation. I doubt so many would accept it if it weren't. I just personally don't get it. EDIT: I meant to make he title all caps - ESV. Can a Mod change that?