Is anyone familiar with this new translation? It was created by LifeWay, published by Broadman & Holman (division of LifeWay Christian Resources of the SBC). Beginning this fall, LifeWay will be using this translation with their Sunday School curriculum although the NT is the only part finished so far. OT will be available in 2004. My question is why we need yet another translation. What makes this one different from the myriad of other translations available?