This is a question regarding how churches advertise themselves, and who their advertising target audience is. There is a church in my area that advertises itself in the yellow pages & the newspaper with the following: "INDEPENDANT - EVANGELISTIC FUNDAMENTAL - SEPARATISTIC Traditional Music - KJV" O.K., here's my question: Who is this church trying to attract? Is this type of ad directed to attracting the unchurched/non-Christians; or are they marketing themselves mainly to other fundamental Baptists? Is a non-Christian enticed to visit this church based upon this ad? Would a non-Christian care about any of these things? Here's how I believe most non-Christians would probably view this ad: Independant: "Hmmm, they're too ornery to get along with others." Evangelistic: "I'll be just a number to them, someone they'll try to 'save'." Fundamental: "Aren't those 'fundamentalists' the ones causing all the unrest in the world?" Separatistic: "They're saying they normally wouldn't have anything to do with the likes of me outside of church." Traditional music: "Boring!" KJV: "I didn't like Shakespeare in high school, and I'm not going to like it now."