In a perfect world it would be great to run an election on issues and let the chips fall where they may, but if one wants to win, one must play many behind the scenes games to pacify a demanding electorate, kind of like the retail industry. Republicans failed to: 1. Understand the ratios of minorites and voting groups. 2. Using the most advanced technology, have a superior get out the vote and advertising ideas. 3. Have every registered voter on file and know something about them. 4. Nominate candidates who can articulate their positions clearly using common sense. (Look at what happened to Senate control because of the nominees from Indiana and Missouri) 5. Connect with the majority of the electorate. Do not seem aloof to the average American. 6. Do not allow your opponent to define your candidate. 7. Pick candidates that have a record consistant with the issues today. 8. And most important, do not choose a Presidential candidate that looks like a Lawerence Welk singer, and a Vice President that looks like Count Chocula.