This link: http://www.cnn.com/2011/TECH/web/07/16/sears.ipad/index.html?hpt=hp_t2 Sears made a mistake. It happens. Some are upset, some have sob stories over how it's negatively affecting them, etc.. Even if Sears had no disclaimer of reserving the right to not honor prices given by mistake, would it be moral to insist they honor the price? It just makes me sad that people are getting upset that Sears is not honoring this. It was an obvious mistake and people appear to be taking advantage of that concept and thinking it's "fair" that this company should lose money to the customer's advantage over it. Now if you're talking about something minor, a few bucks or even more that would still allow the company to make a profit, I could understand it better and it would probably be in the company's best interest to honor it, even though it was a mistake, just for the sake of customer relations. But this? Crazy. On the other hand, if I were Sears I'd take a list of everyone who ordered and hold a random drawing to give away a couple free ones to the names drawn. They are already getting attention, so why not turn it into positive attention?