By Amanda Griscom Little 09 May 2007 Today, the fast-growing cadre of corporate leaders pressing for climate action welcomes a new member: Rupert Murdoch, CEO of News Corporation, the media empire that encompasses Fox News, 20th Century Fox, HarperCollins, MySpace.com, and dozens of newspapers in Australia, the U.K., the U.S., and beyond. At an event held this morning in midtown Manhattan and webcast to all News Corp. employees, Murdoch launched a company-wide plan to address climate change that includes not only a pledge to reduce the company's emissions (which has come to be expected at such biz-greening events) but also a vow to weave climate messaging into the content and programming of News Corp.'s many holdings. "The challenge is to revolutionize the [climate change] message," Murdoch told the crowd. He emphasized the need to "make it dramatic, make it vivid, even sometimes make it fun. We want to inspire people to change their behavior." SOURCE Translated from globalist to American middle class, "we're going all out to condition you and your children into accepting global taxation and control and you're going to enjoy it".