This article was linked to in another thread, and I think it's good enough to deserve it's own thread. I'm going to write out some of what I think about the ideas in the article and we can discuss why I'm wrong. 1. Brand Recognition Nascar responded by saying that the Nationwide series would be the best option, but I don't think these factions want any part of that. The Nationwide series doesn't get near the ratings that the Cup series does, so Detroit's certainly not putting them there. I also think there's a better chance of Brad Daugherty becoming a racing expert than there is of Nascar doing anything about this until such time as a manufacturer threatens to pull out and then leave the series. BTW, if any manufacturer does this, my money's on Chevrolet being the one. They're already cutting back on their commitment to Nascar. I know at least one lurker (you know who you are ) doesn't get the manufacturer vs. manufacturer battles, but that was one of the reasons cited for Nascar's popularity is that they were racing cars you could drive on the street. It's been about 10 years or so since that was true. The Ford v. Chevy battle has been irrelevant for years and Nascar is poorer for it. 2. Elevate the technology. I'm still surprised that Toyota's in Nascar considering the 60s technology still in place. Engine technology is one of the places where Nascar is reactive and not proactive. Right. Because the COT was so cheap for the teams to implement. I don't quite understand the "save teams money" argument. Ever since I joined the workforce in 1992, I have yet to see one single business cut its budget from one year to the next. It's Business 101, isn't it, that if you're not growing, you're dying? I don't get why Nascar thinks the "saving teams money" argument is fooling anybody. As a fan, I don't think it matters to me whether the engines use pushrods and carburetors or fuel-injection (and I'm showing my ignorance because I don't know if fuel-injection uses a carb or not), but it does make sense that Nascar gets out of the 60s and into at least the 80s or 90s with engine technology. 3. A total reevaluation of the road racing program. #1, this will never happen. #2, I don't think I want to see it happen. I think tracks like Road Atlanta, or Lime Rock, or Elkhart Lake, are fine tracks, but I'd be shocked if more road courses are added to the schedule. I don't think the racing is really very good at road courses, because they tend to become strategic, fuel-mileage races, which I suppose can be interesting, but it's not exactly compelling racing. 4. Cut the schedule. This, of course, is why the "saving teams money" argument is complete nonsense. Also, cutting the schedule isn't likely to happen. The only way the schedule is getting cut is if a race date doesn't make money anymore. Nascar isn't about to give up a revenue stream. I'm onboard with the removal of double visits to certain tracks. I think the following things should happen. Not only eliminate 1 race at Dover, but eliminate both of them. 2 races at Loudon are 2 too many. Get rid of both of them. Eliminate one race at Pocono and make it 400 miles, not 500. Eliminate one race at Phoenix. Eliminate one race at Atlanta. Eliminate both races at California. Bring back the Southern 500. If they want to have just one date at Darlington, I don't have a big problem with that as long as it's on Labor Day weekend. I'd be in favor of eliminating Indy as well. The race is usually bad and the hype surrounding it is annoying. In case you wondered, yes, it's all about me. 5. Eliminate the truck series. You'll get no argument from me on this one. I've tried to watch the truck series and get interested in it, but I can't. I keep saying this phrase when I hear about the trucks: "They're racing trucks." Is there anything less suited to racing than racing a truck? Racing a truck is like racing a school bus. Anyway, if no title sponsor is found, this one seems likely to happen, which is just fine with me. 6. Make the Nationwide Series a true driver development series. The only way this happens is if the Cup drivers can't make money racing a Nationwide car. I talked about this in one of my race reviews recently, but we're starting to get past the charade that the Cup drivers are racing in the Nationwide series so they can "learn more for Sunday." That's never been the reason that Cup drivers are in Nationwide cars. They're in Nationwide cars primarily for the paycheck. Regardless, I don't watch the Nationwide series as it is, so if this happens, it's not like I'm going to watch it less than I already do. What do you think about these ideas?