I've heard the claims that the NIV has become the top-selling Bible in the world. I'd be wary of this claim in itself, as I'm sure the KJV still sells in great numbers. But what I'd like to ask is this: Why is the NIV so popular? I've never really used the translation that much. What about its translation style appeals to so many? What are its strengths and weaknesses? I know it is a thought-for-thought translation in the middle between formal and dynamic equivalence...but it is one modern version I've never really used.