Wow.....this is the 10th Commandment; Thou shalt not covet. Now, from my humble prospective the really hot sins are: Thou shall NOT kill. Thou shall NOT Steal Thou shalt have no other gods before me Thou shalt NOT commit adultery. But 'COVET'?!? Definition of COVET 1: to wish for earnestly <covet an award> 2: to desire (what belongs to another) inordinately or culpably Come on..... isn't coveting the American way? Dont we even make it a cutesy expression...."Keeping up with the Jones's". Isnt coveting at the heart of who we are....the reason for our competitiveness? Do people really go to hell for that?