The Danger of Door-to-Door Evangelism [LINK] Why winning people for Christ needs something better than a polished sales pitch. From Christianity Today by Louis Markos, December 16, 2014 Jonathan Dodson, in his new book, The Unbelievable Gospel: Say Something Worth Believing argues that our current social-cultural moment has made the door-to-door model not only less effective, but potentially counter-productive. “Wave after wave of rationalistic, rehearsed (and at times coerced and confrontational) evangelism, has inoculated, if not antagonized, the broader culture.” According to Dodson, our gospel is often “unbelievable” to non-believers—and not in the too-good-to-be-true sense. Our “pressure to perform, to make the sale . . . distorts our message” and causes us to “act and speak in unnatural ways. Often, we sound as if we don’t really believe what we are saying.” Fearing that we will lose God’s favor if we don’t present the full gospel in a rigid formula every time we speak with an unbeliever, we become pushy and mechanical and thus lose the joy and intimacy of the gospel.