From this link: Even as his faith inspired him to save Nixon, he refused to use it to save himself. Ford's discretion would be tested as the 1976 campaign took shape. Former Georgia Governor Jimmy Carter was a Southern Baptist who taught Sunday school, did mission work, filled in for preachers when they were on vacation and told the crowd at a backyard reception in March 1976 that he had been born again. His sister Ruth Carter Stapleton was herself an evangelist who used to minister to reporters on the back of Carter's campaign plane and wrote letters to the faithful enlisting them in her brother's cause. Carter's campaign autobiography Why Not the Best talked about his midlife conversion and was a surprise best seller. Asked once to distill his campaign message into one word, Carter said, "Faith."