Pepsi has a new marketing technique: No Labels! You look at the can all you want, and though it is shaped like a Pepsi can, and was formed in a Pepsi plant, you will never know that it is pepsi until either someone tells you, or you open it and take a swig. Of course, by that time, if it is Coke (and I don't like Coke) it's too late--its already inside you. Would Pepsi do that, in your opinion, based on what you know of Pepsi's history, what the company has stood for and what it is trying to accomplish? No-its a fake! Guess what: I am a Sox fan (WHITE)! The only time I might not proclaim that is when I'm around die-hard Cubs fans, and I'm scared someone will beat me up if they find out. On the bottom of my TV screen there is often a script in small letters of information that the advertiser is not crazy about me knowing! Does a church keep its beliefs "hidden" or in "fine print?" Or, by not saying they are Baptists so that everyone can see, do they deny that they are? Opinions, anyone? IS there a connotaion connected with our name that we should try to aviod? Is this disowning our forefathers and heritage?