Media Matters and Their "Stop Limbaugh" Failure.

http://legalinsurrection.com/2012/03/media-matters-astroturfed-the-limbaugh-secondary-boycott/


The secondary boycott of Rush Limbaugh advertisers is portrayed in the media as a reaction to a groundswell of public outrage. In fact, the secondary boycott was initiated by and driven by Media Matters, which had a “Stop Limbaugh” campaign on the shelf waiting to be used, and was executed by Angelo Carusone, Director of Online Strategy for Media Matters.
Carusone was the person behind online efforts against Glenn Beck even before joining Media Matters in 2010, and also is behind Stop Fox News and Stop Limbaugh efforts. His role appears to be going after advertisers, and getting others to do so via Twitter and other online media.
In an interview with The Village Voice, Carusone acknowledged that there already was a dormant Stop Limbaugh campaign at Media Matters, which then was activated for this controversy:

Stop Rush, I initially rolled it out in late 2009 and early 2010. At the time, the Beck work was doing well. I thought that in dealing with advertisers, some really appreciated being educated about where their ads were running. The ad market took care of this. The word “boycott,” it’s very rare that I called for a boycott or attacked a company. For the most part, I let advertisers know where there money was being spent, where it was going, and what it was helping. They made the decision themselves.
I started Stop Rush in 2009, 2010, and when I went to register the domain, I saw that Rush owned StopRush.com….
The Beck work was working, and I kind of froze the Rush work, and experimented with it a little, to get a sense of who Rush’s advertisers were and what their comfort level with him was. It was definitely valuable, and I am glad I spent some time doing it. It has informed the work I am doing now.
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The second the Fluke controversy broke, Carusone swung into action contacting Rush advertisers and getting others to do so, as reported by The NY Times:

Some of the same activists that persuaded advertisers to boycott Glenn Beck’s television show on Fox News in 2009 are now mobilizing against Rush Limbaugh in the wake of his verbal attacks on a Georgetown University law school student this week.
Actually, they are remobilizing. A Twitter account, “Stop Rush,” which has been dormant since late 2010, woke up on Wednesday, when Mr. Limbaugh first called the student, Sandra Fluke, a “slut.” …
Mr. Limbaugh’s comments on Wednesday about Ms. Fluke, who had testified in support of the Obama administration’s requirement that health insurance plans cover contraceptives for women, were immediately noticed by Media Matters, a liberal media monitoring group that has been raising red flags about Mr. Limbaugh’s language for years.
The “Stop Rush” Twitter account asked on Thursday [March 1], “Are y’all ready to @StopRush? Getting the strong sense that it’s time and the feedback has been there so far. Spread the word.”
The person behind the account, Angelo Carusone, has subsequently started to contact some of the sponsors of “The Rush Limbaugh Show,” which is distributed by local radio stations across the country.....​

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I don't watch FOX News. I'm not a fan of O'Reilly, but I do appreciate him exposing these guys. I will you-tube it.