'Michael W. Smith Center for Commercial Music'

Liberty University broadens past church music with launch of pop music training center:

Michael W. Smith, Kevin Jonas Sr. to join Liberty’s new Center for Commercial Music | Liberty University

"The Michael W. Smith Center for Commercial Music will launch this fall at Liberty’s School of Music, with Smith as the director. Along with the new center will come a major recording label"

"the School of Music has already established itself as the top training center for worship leaders, and now the goal is to also establish Liberty nationally as the 'focal point for the training and equipping of commercial musicians'"

Falwell announced that Kevin Jonas, father and original manager of the Jonas Brothers...will also play a pivotal role...'He’s going to give us depth into a market where we’ve never been; he has relationships with people...on the pop side; he’s a liaison to the other side of the coin.'"

Kevin Jonas Sr. (third from left) at son Nick's recent wedding