News vs. sub-news: how the game works

News is defined, within the media industry, as stories being reported as they’re happening.

Troops invade Libya. Germany protests over US spying. Car crash in fog in Indiana. President states plan to restructure jobs program.

That’s news.

In a half-sane media landscape, certain sub-news statements would become the basis for extensive investigation by media outlets. Sub-news contains, from time to time, a great deal of juice. It’s provocative, even astonishing.

But overwhelmingly, sub-news is left lying on the side of the road like discarded garbage. Why? Because it threatens established interests. Furthermore, the media outlets who could magnify sub-news are aligned with those established interests. Joined at the hip.

For example, here’s a staggering piece of sub-news:

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