'Church coach' mumbo jumbo

I read this long article at Baptist Press several times, and still don't know what in the world they're talking about:

Sweeping changes ahead for 8 state conventions

"Colorado Baptists -- the first to launch a broad revisioning -- are now in the second year of a process facilitated by Will Mancini, a Houston-based church consultant/coach..."strategic revisioning and relaunching has positioned our convention to best assist our churches in moving forward together to accelerate the Gospel"

"Ohio Baptists...are just beginning their venture toward a new future with the help of Mancini's ministry named Denominee, denoting both the idea of a religious body and of a value such as currency that comes in different denominations."

"Six other state conventions also are utilizing Denominee's revisioning, with partial funding by the North American Mission Board....NAMB President Kevin Ezell said Mancini "does a great job"....Denominee [is] the third organization he has founded....[the others are] Auxano, a nonprofit which serves 400 churches yearly...through onsite consulting, training and certification of services...[and] Younique...a company that helps leaders deliver personal visioning and life planning to members and attenders"


Huh?