has a name change to "CRU" Campus Crusade for Christ Adopts New Name: Cru Campus Crusade for Christ in the U.S. is changing its name to Cru. The U.S. ministry hopes the new name, which will be adopted in early 2012, will overcome existing barriers and perceptions inherent in the original name. "We want to remove any obstacle to people hearing about the most important person who ever lived - Jesus Christ," said Vonette Bright, who co-founded Campus Crusade for Christ with her husband. The new name and identity was unveiled to 5,000 staff yesterday who gathered at the ministry’s biennial U.S. staff conference in Ft. Collins, Colo. The news was met with enthusiasm and excitement. "We believe wholeheartedly that God has given us this new name," said Steve Sellers, vice president for the U.S. for Campus Crusade for Christ. "Our team understands that our name is really for the benefit of others. Ultimately, it’s not about our name, but how we live out our mission every day."