NEW ORLEANS, Sept. 9 (AP) — In a region where blacks are crucial to his hopes for success, Democratic presidential candidate John Kerry drew cheers from thousands of black Baptists meeting here in a speech laced with tough words for President Bush. Kerry brought the large crowd at the National Baptist Convention USA to its feet several times — the first when he launched into what has become his campaign staple: "W stands for wrong. Wrong choices for Americans, and the wrong direction for America." The warm reception for the Democrat was in contrast to the chilly one given earlier in the day to an emissary from the Bush administration, Housing and Urban Development Secretary Alphonso Jackson, who drew sustained boos when he told the crowd the President was committed to helping blacks. The crowd stood for Kerry and cheered loudly when he said Bush "claims he is a friend of Black America" but "cannot conceal his identity no matter what clothes he wears." About 30,000 are attending the convention here of America's largest black church group, and the giant hall at the downtown convention center was packed for the candidate's speech. He was introduced by Jesse Jackson, traveling with the candidate, who praised Kerry's "integrity," and Baptist president William Shaw, who told the roaring crowd, with a wink: "We can't make endorsements." Kerry's 45-minute speech was laced with references to the civil rights movement, promises to fight poverty, and exhortations to vote. "This November we're going to have a new march on Washington to bring your voice and our concerns right to 1600 Pennsylvania Avenue. I'm ready to march with you. Will you march with me?" Kerry asked, drawing roars from the crowd. +++++++++ NEW ORLEANS, Sept 9 (Reuters) - Democratic candidate John Kerry warned black Americans on Thursday to beware of George W. Bush's overtures and called the Republican president a wolf in sheep's clothing who "traffics in the politics of division." In a tough speech to the National Baptist Convention laced with Biblical allusions, the Democratic presidential candidate rejected Bush's claim to be a "compassionate conservative," likening him instead to the two men in the story of the Good Samaritan who passed by when they came upon a robbed and beaten man. "They felt compassion but there were no deeds," Kerry said in remarks prepared for delivery. "It is clear: for four years George W. Bush may have talked about compassion but he's walked right by. He's seen people in need but he's crossed over to the other side of the street." Kerry also heaped scorn Bush's campaign slogans and compared him unfavorably to those who fought for civil rights in the United States. "In the hardest passages of the long march ... amid lynchings and unyielding discrimination, the stalwart foot soldiers of justice did not look around and say, as we have heard so often from Washington these days, that we've 'turned the corner' or the job was 'getting done' or that this was the best we could do." The senator from Massachusetts, who is struggling to catch Bush in national polls two months before the Nov. 2 election, cited lost jobs, rising health care costs, record federal budget deficits and "miscalculations" in Iraq that had resulted in "shredded" alliances and challenges to U.S. influence. Bush has questioned whether Democrats, who traditionally garner about 90 percent of the black vote in presidential elections, have taken one of their staunchest constituencies for granted and suggested blacks look at his policies. "As scripture reminds us, beware of wolves in sheep's clothing," Kerry said, citing Bush's failure to meet with leaders of major black organizations like the National Association for the Advancement of Colored People and the Congressional Black Caucus. "The president who scorns economic justice and affirmative action, who traffics in the politics of division and then claims he is a friend of black America cannot conceal his identity no matter what clothes he wears," he said.