http://www.newsmax.com/kessler/Polling_Methods_obama_/2008/09/17/131885.html Polling Methods May Tilt Obama Results, Exec Says Wednesday, September 17, 2008 By: Ron Kessler Article Most polls may be overstating Barack Obama’s support by 5 to 10 percentage points because those surveyed may not be telling the truth about voting for him, ad executive Gabe Joseph III tells Newsmax. SNIP The phenomenon has been dubbed the Bradley Effect, first identified in a 1982 California gubernatorial election. Los Angeles Mayor Tom Bradley was the supposed front-runner in an open race. Polls showed the African-American Democrat running well ahead of white Republican candidate George Deukmejian. Yet, when the returns came in, Bradley lost by more than 50,000 votes.