Matthew 13:44 Again, the kingdom of heaven is like unto treasure hid in a field; the which when a man hath found, he hideth, and for joy thereof goeth and selleth all that he hath, and buyeth that field. The treasure is most definitely the saints of God the field is most definitely the world. He bought every one in the world. And to prove this: 1 Corinthians 6:20 For ye are bought with a price: therefore glorify God in your body, and in your spirit, which are God's. 2 Peter 2:1 But there were false prophets also among the people, even as there shall be false teachers among you, who privily shall bring in damnable heresies, even denying the Lord that bought them, and bring upon themselves swift destruction. Apparently this goes nicely with the fact that everyone's name starts out in the book of life and in order to have it removed you must choose to have it so. "Denying the Lord that bought them"