Bizarre Reason Christian Book Distributors Changed Its Name

Pesky dope fiends inundate the Bible and homeschooling bookseller, force name change:

For decades, a Christian business went by the name CBD. Then that became a problem - The Boston Globe

"The sudden popularity of cannabidiol — a chemical compound found in cannabis that...also happens to be called CBD — has proven to be an unfortunate development for the company, wreaking havoc on its Google search results and creating significant brand confusion for its customers."

"Employees said they’ve gotten strange looks when they wear company gear in public. On one occasion, a company representative spent a confusing 30 minutes on the phone with a caller trying to locate his order information before the customer, in describing the product he’d purchased, mentioned it had a marijuana leaf on the bottle. 'The call ended quickly after that,' said the representative, in an e-mail, 'as I was able to explain that we sell Christian books and home school items and do not carry any marijuana products.'"

"As a result, the Peabody-based company announced last month that it would be undergoing an official rebranding, retiring its long-used CBD name....'CBD' has been scrubbed from the company’s catalogs and its website. The bookseller is also in the process of changing employee e-mail addresses, which end in 'at cbd.com.'"