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Amazon's "Prime Air" not ready for prime time, now or any time soon

Discussion in 'News & Current Events' started by thisnumbersdisconnected, Dec 4, 2013.

  1. thisnumbersdisconnected

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    Amazon's CEO Jeff Bezos said in Sunday's "60 Minutes" piece the FAA is under congressional directive to come up with regulations for commercial use of drones in the next two years. Turns out that's not quite accurate. Congress told the FAA to have regulatory guidelines ready for publication by 2015, but having regulatory guidelines isn't the same thing as having regulations.

    I think the analysts who say Amazon was using CBS to build hype for Cyber Monday are probably correct. Basically, "60 Minutes" gave Amazon a free 18-minute commercial. Howard Kurtz summed this PR stunt up nicely:

    And every time one of those talks, writings, blogs, tweets and kvetches takes place, the name of Amazon gets mentioned again. Nice job, Bezos. They should give you a bonus.

    You have to ask, could something this bogus have been hyped in the days of Mike Wallace and Morley Safer?
     
    #1 thisnumbersdisconnected, Dec 4, 2013
    Last edited by a moderator: Dec 4, 2013
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