On Sunday, The Guardian reported on the supposedly nefarious workings of President Trump’s data-gathering team at Cambridge Analytica. The report suggested that Cambridge Analytica had essentially issued questionnaires through a third party; those questionnaires, which were personality quizzes, requested that you use your Facebook login. Cambridge Analytica then compiled data regarding those who completed the quiz and cross-referenced that data with political preferences in order to target potential voters.
This isn’t particularly shocking. In 2012, The Guardian reported that President Obama’s re-election team was “building a vast digital data operation that for the first time combines a unified database on millions of Americans with the power of Facebook to target individual voters to a degree never achieved before.”
What, exactly, would Obama be doing? According to The Guardian, Obama’s new database would be gathered by asking individual volunteers to log into Obama’s re-election site using their Facebook credentials. “Consciously or otherwise,” The Guardian states, “the individual volunteer will be injecting all the information they store publicly on their Facebook page — home location, date of birth, interests and, crucially, network of friends — directly into the central Obama database.”
Facebook had no problem with such activity then. They do now. There’s a reason for that. The former Obama director of integration and media analytics stated that, during the 2012 campaign, Facebook allowed the Obama team to “suck out the whole social graph”; Facebook “was surprised we were able to suck out the whole social graph, but they didn’t stop us once they realized that was what we were doing.” She added, “They came to [the] office in the days following election recruiting & were very candid that they allowed us to do things they wouldn’t have allowed someone else to do because they were on our side.”
Not so with Trump. As soon as Facebook realized that Cambridge Analytica had pursued a similar strategy, they suspended the firm.
Shapiro At 'The Hill': On Social Media, What's Genius For Obama Is Scandal When It Comes To Trump
This isn’t particularly shocking. In 2012, The Guardian reported that President Obama’s re-election team was “building a vast digital data operation that for the first time combines a unified database on millions of Americans with the power of Facebook to target individual voters to a degree never achieved before.”
What, exactly, would Obama be doing? According to The Guardian, Obama’s new database would be gathered by asking individual volunteers to log into Obama’s re-election site using their Facebook credentials. “Consciously or otherwise,” The Guardian states, “the individual volunteer will be injecting all the information they store publicly on their Facebook page — home location, date of birth, interests and, crucially, network of friends — directly into the central Obama database.”
Facebook had no problem with such activity then. They do now. There’s a reason for that. The former Obama director of integration and media analytics stated that, during the 2012 campaign, Facebook allowed the Obama team to “suck out the whole social graph”; Facebook “was surprised we were able to suck out the whole social graph, but they didn’t stop us once they realized that was what we were doing.” She added, “They came to [the] office in the days following election recruiting & were very candid that they allowed us to do things they wouldn’t have allowed someone else to do because they were on our side.”
Not so with Trump. As soon as Facebook realized that Cambridge Analytica had pursued a similar strategy, they suspended the firm.
Shapiro At 'The Hill': On Social Media, What's Genius For Obama Is Scandal When It Comes To Trump
