Have you changed your buying habits?
http://www.washingtonpost.com/wp-dyn/content/article/2009/02/25/AR2009022504009.html?hpid=topnews
Sales of starter sewing kits have shot up by 30 percent at Wal-Mart as families forgo the tailor. Landscaping companies have suffered a 7 percent drop in revenue over the past year. Procter & Gamble said that it has noticed more questions from customers about how to dye their hair at home to match salon coloring.
The recession has had a powerful effect on the American state of mind. A Washington Post-ABC News poll released yesterday shows Americans have grown increasingly insecure about their finances since mid-September, as fears about making mortgage payments have spread and more believe the economy is in a long-term, serious decline.
These feelings have helped set off a change in behavior so pronounced marketers and businesses have coined a name for it. They call it "insourcing": doing yourself what you once gladly paid others to do.
Two-thirds of those responding to the new poll said they've cut back on spending, including nearly a third who have pulled back "sharply." Americans across income groups said they are opening their wallets less often these days
http://www.washingtonpost.com/wp-dyn/content/article/2009/02/25/AR2009022504009.html?hpid=topnews