If you did a bit more study, you would know this came from a racist mantra used by the media early in the 20th Century. A black boxer, Jack Johnson, was the boxing champion, and the media wanted to prove that he was inferior by getting a white boxer who could beat him...the Great White Hope. Your take on this is wrong.
Wikipedia reports:
In 1910, former undefeated heavyweight champion James J. Jeffries came out of retirement and said "I am going into this fight for the sole purpose of proving that a white man is better than a Negro".[2] Jeffries had not fought in six years and had to lose around 100 lb (45 kg) to try to get back to his championship fighting weight.
The fight took place on July 4, 1910 in front of 22,000 people, at a ring built just for the occasion in downtown Reno, Nevada, and the ringside band played "All coons look alike to me". The fight had become a hotbed of racial tension, and the promoters incited the all-white crowd to chant "kill the nigger".[3] Johnson, however, proved stronger and more nimble than Jeffries. In the 15th round, after Jeffries had been knocked down twice for the first time in his career, his people called it quits to prevent Johnson from knocking him out.
The "Fight of the Century" earned Johnson $225,000 and silenced the critics, who had belittled Johnson's previous victory over Tommy Burns as "empty," claiming that Burns was a false champion since Jeffries had retired undefeated.
This anecdote proves fight promoters are pretty smart.
:smilewinkgrin: