You aren't washing your blue jeans, are you?
The CEO of Levi’s horrified his hygienic customers this week with his nose-hair-curling announcement that he doens’t [sic] wash his pants.
Ever.
“These jeans are maybe a year old and have yet to see a washing machine,” Chip Bergh said of his denim trousers at a sustainability conference in California
Read more: http://www.nydailynews.com/life-sty...on-wash-jeans-article-1.1800875#ixzz34aD974IRAnd Ersin Akarlilar, CEO of Mavi jeans, recommends freezing jeans — because the chill kills bacteria, which cause odors when they digest dirt and whatever else ends up on a pair of jeans.