Then focus on the political correctness, and quit using the filters that cause people to focus on what you've said rather than the topic of illogical diversity.Secondly, you've hit on my point. This isn't about celebrating black American culture; it's about political correctness and trying to appear diverse.
Whether "hispanic" is a race or not (and you identified yourself as "hispanic," so you're confusing me greatly), we have a "Hispanic Heritage Month," just as there's a "Black History Month," "Asian-Pacific American Heritage" shares its month with "Jewish American Heritage," March is Greek American and Irish American Month, and then there's German, Italian, Polish, and American Indian....
If McDonald's is truly practicing diversity, then we should be seeing sites for each of these. If not, then it's a racial profiling towards one particular race, and all the others--including whites--should sound off.